A Vital Tool FOR NEW ZEALAND BUSINESS
Alipay is a lifestyle super app, used by over 800-million Chinese consumers to pay for goods and services, that can help New Zealand businesses reach the record numbers of Chinese visitors coming to our shores.
By accepting Alipay, kiwi businesses can put themselves in front of Chinese visitors, presenting their offering in a way that has until now been largely been out of reach to all but the largest businesses.
Christchurch Airport is leading a new project that makes it easy to become an Alipay merchant. Hundreds of businesses have already done so and are reaping the results. What's more, it's free to get set-up to accept Alipay and capitalise on it's amazing marketing power.
“It has been easy for us to get set up.”
Jake Downing, Weta Workshops
What is alipay?
It's a Chinese super app, unlike anything kiwis use in New Zealand. It is the preferred way for Chinese consumers to pay for goods and services, via their phone. In 2017, Alipay processed over USD$1.7-trillion in transactions!
With only 15% of Chinese adults having a credit card, mobile payments have become the norm. Alipay users use the app to pay for everything from takeaways to buying a new car. But most importantly, they use Alipay to search for and discover new businesses wherever they go.
That makes Alipay an effective marketing tool for kiwi businesses. Alipay users arriving in New Zealand use the app to search for things to buy, places to eat, tourism experiences to enjoy. Every business that accepts Alipay gets their own marketing content within the app, almost like a mini website. This shows Alipay users what the business offers and provides the opportunity to offer coupons or exclusive deals which create extra exposure within the app.
How does it work?
Alipay is geographically based, meaning a user sees content relevant to their current location, whenever they open the app. An Alipay user will search for a business to suit their immediate need (e.g. somewhere to have dinner) or the app will automatically make recommendations to the user based on previous purchase history. This is driven by over 5,000 unique shopper characteristic tags.
Getting set-up to accept Alipay is very similar to the process to accept credit cards such as Visa and Mastercard. There are a variety of ways to process Alipay transactions, including integration with your point-of-sale system or processing via your existing credit card or Eftpos terminal. The South team can work with you to recommend solutions that will work for your business.
How will users discover my business?
The Discover platform is an area within the Alipay app which travellers use to discover nearby shops and attractions.
This listing can display video content, photos, a description of your key products and what your business can offer, your business location and contact information. Any coupons or promotions that you choose to run will also appear here.
As an Alipay merchant partner, you will also receive a QR code which you can display in-store or on marketing material. When an Alipay user scans this QR code, your store within Discover will open in the Alipay app, meaning they can learn more about your business and any special offers you have. This great for the many New Zealand business that do not have Chinese speaking staff.
By becoming an Alipay merchant, your business will also be included in the many seasonal campaigns that Alipay runs. For example, Alipay is currently funding a campaign called the Alipay Golden Week Campaign.
An example of a merchant page within the Alipay Discover platform.
What does it cost to ACCEPT ALIPAY?
Accepting Alipay is like accepting credit cards. There is a merchant services fee that is charged for each transaction. This rate is negotiated between the merchant and the acquirer and will likely be comparable or less than credit card transaction fees.
There are no set-up costs for accepting Alipay.
What’s more, Christchurch Airport takes care of all your marketing content set-up (including translation of content into Chinese) and promotion management for free.
“It was a no brainer, we had to be on Alipay – it’s cheaper for us than credit cards.”
Mark Orbell, Ridgeline Adventures
Check out some of our successful merchants
Is it difficult for our staff to adopt?
Not at all. There are many different payment solutions ranging from a static QR code at point-of-sale, to a fully integrated eftpos terminal. All of which are easy to train your staff with - especially because Alipay users are already familiar with this method of payment.
The Christchurch Airport will put you in contact with the most appropriate payment solution provider that will suit your business's needs.
Why is Christchurch Airport leading this project?
This is the inaugural project under a world first partnership that Christchurch Airport signed with Alipay’s parent company Alibaba (the world’s largest e-commerce retail company).
All of the partnership’s projects are designed to grow the South Island economy and improve the experience that Chinese visitors enjoy when they come to New Zealand.
Becoming an Alipay merchant is simply a stepping stone into a larger opportunity for growing your business within the Chinese FIT market. There will be opportunities for kiwi businesses to join other Alibaba platforms, including Fliggy and T-Mall Global.
The Alibaba partnership demonstrates how Christchurch Airport embraces innovation and champions the South Island every chance it gets.
Is Alibaba's online travel platform that has 10 million daily visitors. This has the potential to connect your tourism business to millions of Chinese FIT's.
Is Alibaba's online shopping mall that lets kiwi businesses sell their products directly to Chinese consumers - turbocharging micro-exporting.