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15 January - 28 February

Alipay Chinese New Year Campaign

Alipay's Chinese New Year Campaign!

Chinese New Year is just around the corner and Alipay have released an exciting Chinese New Year Campaign, designed to encourage Alipay users to actively seek out businesses that accept Alipay in New Zealand.

All the information you need to know about the campaign is detailed below, along with a few simple steps you can take to make the most of the campaign.

Campaign Information -

Dates: 15 January - 28 February, 2019
Campaign Elements:

  1. Instant Cash Deduction - RMB10 (approx NZD$2) instant deduction when spending RMB30 in one transaction. The discount can be redeemed twice per user, but only once in each merchant.
  2. Red Packet Campaign - The Alipay user scans your Red Packet QR code to receive a red packet courtesy of Alipay.
  3. Lucky draw instant cash of up to RMB6,666 (NZD$1,400) - After the Alipay user has made three transactions during the campaign, they become eligible to win a lucky draw prize up to RMB6,666.

(NB: All prizes are funded by Alipay, at no cost to the merchant.)

What you must do -
  1. Ensure your Alipay Chinese New Year campaign point-of-sale material is displayed prominently in-store. This material will be sent to you in advance of the campaign launch on January 15.
  2. Display your existing Red Packet QR code.

The South Alipay team will be visiting key locations during the week of January 14 to speak to merchants, help with point-of-sale material and answer any questions you have.  If you would specifically like a visit from the team, please click here to register.

What you should also do to get the most out of this campaign and accepting Alipay -
  1. Ensure your Alipay marketing content is complete and optimised to make sure you put your business in front of Alipay users in the best way possible.  Full instructions on the set-up of Alipay marketing content can be found here.
  2. If you have not yet created an Alipay coupon (a special offer to entice Alipay users into your business), now is the time to do so. You can download our Coupon content form here.
  3. Make sure you have Alipay point-of-sale material displayed prominently in-store. You will be sent material specifically for this campaign, but if you wish to order generic Alipay point-of-sale material, complete and return this form.

If you have any questions about this campaign, or anything to do with Alipay, please get in touch with one of the South team.