We are pleased to announce that Alipay’s Chinese New Year campaign is back for 2020!
The biggest annual festival in China, Chinese New Year, commences on 25 January. It has been forecast that 70 million Chinese will travel abroad during this holiday period, with our part of the world being a hot-spot! We expect to see high volumes of Chinese guests traveling here for two weeks either side of Chinese New Year.
To support local businesses, Alipay is running a promotion for all Alipay-accepting merchants between 10 January - 16 February 2020.
What is the pROMOTION?
Alipay users will scan the point-of-sale material to collect up to five Red Packet cash coupons, each with an increasing amount to encourage more spending. The cash coupons are directly credited to the user's Alipay account, for them to put towards their next transaction.
Alipay users will also receive a Bonus Draw coupon once all five Red Packets have been collected and redeemed.
The value of the Red Packet cash coupons is completely funded by Alipay - there is no cost to merchants to participate!
Don't forget to check and update your Alipay marketing listing to ensure it best represents your recommendations for the Chinese market. You can do this through your SOUTH account here or by contacting the team at firstname.lastname@example.org
Do you want to go the extra mile?
If you are serious about attracting more Chinese customers during this period, we strongly encourage you to run your own Alipay coupon alongside this campaign. Using Alipay’s algorithm to target the most likely shoppers, coupons dramatically increase your exposure within the Alipay app. These can be a price/percentage discount, fixed-price coupon or a gift with purchase.
The coupon will preferably be Alipay-specific, but you are also welcome to submit a pre-existing deal that is running over the promotion period.
If you would like to create an Alipay coupon, please upload the details here.
Questions? Get in touch!
If you have a request for bespoke point-of-sale material, or you have any questions about the Alipay Chinese New Year campaign 2020, please contact email@example.com