What is Alipay?It is a Chinese super app, unlike anything kiwis use in New Zealand.
Alipay is the world’s largest payment platform and has 600 million active users.
Its users pay for many things from street food to luxury items using Alipay instead of cash or credit cards (in fact, only 15% of Chinese adults have credit cards).
But most importantly, they can also search for and discover new businesses wherever they go.
That makes Alipay an effective marketing tool for kiwi businesses. Alipay users planning a trip to New Zealand can search the app for things to do or places to stay when they get there.
What’s more, businesses can offer coupons or exclusive deals which create extra exposure within the app.